Trade Show News

A San Francisco hotel owned by InterGroup reported 92% occupancy and a 27% jump in hotel revenue, partly attributed to the city's convention calendar and recent renovations. This performance outpaces the recovering San Francisco hotel market.

U.S. hotel room demand increased for a seventh consecutive week in mid-March 2026, with San Francisco identified as one of the high-performing markets contributing significantly to these gains. Despite a decline in group demand for luxury and upper-upscale hotels, stronger transient demand offset this, leading to overall growth in revenue per available room (RevPAR) and occupancy.

San Francisco's hotel market is projected to lead the nation in revenue growth, driven by a muted supply of new hotels and a calendar of major events. The city is set to host significant events in 2026, including Super Bowl LX and six FIFA World Cup matches, which are expected to fuel the recovery of the hospitality sector. This positive outlook is supported by strong group bookings extending through 2028.

EOS Investors has acquired The Barnes San Francisco, Tapestry Collection by Hilton, marking its third hotel acquisition in the city within three years. This investment signals a recovery in San Francisco's hotel market, which is crucial for supporting the convention and trade show industry.

EOS Investors has acquired the 189-key Barnes Hotel in San Francisco's Union Square, a move that impacts the city's hospitality sector. The acquisition of the debt-distressed property was reported on March 26, 2026.

Cushman & Wakefield is hiring an Event Coordinator in San Francisco to work with the Site Services team, coordinating catering, administrative personnel, and facilities for various events. The role requires experience in coordinating events and meetings at public use facilities.

The Ritz Carlton San Francisco is seeking a Director, Event Technology II, a role responsible for achieving revenue and profitability goals for assigned locations and cultivating relationships with venue personnel. This position is crucial for delivering world-class service for meetings and events.

Chief is seeking a Director, Events & Partnerships to lead the strategy, production, and execution of its event portfolio, including high-impact, large-scale in-person events. The role involves managing complex budgets, leading teams and vendors, and fostering venue relationships. Chief has clubhouse locations in San Francisco, among other cities, and the position requires regular travel and onsite leadership.

Sarah Churchill joined 10 Design as Director of Business Development in June 2025, operating from Denver and reporting to the San Francisco office. Her role focuses on strategic growth initiatives across hospitality, mixed-use, and other commercial sectors, impacting the broader industry that serves trade shows.

Freeman has introduced an AI spatial intelligence platform designed to enhance event planning at major U.S. convention centers, including San Francisco's Moscone Center. This technology aims to provide planners with photorealistic digital versions of venues for improved design and operational decisions.

EventsEye lists numerous trade shows scheduled for San Francisco in 2026-2027, including the World Agri-Tech Innovation Summit and Future Food-Tech at the San Francisco Marriott Marquis. Other notable events include the American Biomanufacturing Summit and the San Francisco Art Fair, showcasing a diverse range of industries.

The MarketingProfs B2B Forum is scheduled for November 2-4, 2026, at the San Francisco Marriott Marquis. This event focuses on marketing, advertising, and digital strategies. It is recognized as one of the top events in San Francisco for business-to-business professionals.

SEMICON West is set to be held at the Moscone Convention Center in San Francisco from October 13-15, 2026. This event is a key gathering for the mechanical or industrial engineering and design sectors. It is listed among the top trade shows in San Francisco for the year.

Google Cloud Next, a major enterprise tech conference, is scheduled to take place at the Moscone Center in San Francisco from April 22-24, 2026. This event is expected to draw tens of thousands of developers, IT leaders, and cloud practitioners. It is a significant addition to San Francisco's busy conference calendar.

The NEWH San Francisco Bay Area Chapter will host a Regional Tradeshow on August 25, 2026, at the Hilton San Francisco. This event offers a more intimate format for the A&D community to connect with vendors showcasing the latest in hospitality furnishings, including a food and cocktail reception for networking.

Renowned writer Dave Eggers is set to open 'Art + Water,' a new 100,000-square-foot art and education center with an exhibition hall at Pier 29 in San Francisco this fall. The space aims to provide free studio space for local artists and will host rotating shows and events.

The ambitious Pier 70 redevelopment project is transforming San Francisco's historic shipyard into a mixed-use district featuring new experiential venues. This development is anticipated to significantly enhance options for corporate events in the city.

The ambitious Pier 70 redevelopment project in San Francisco is gaining renewed momentum, transforming the historic shipyard into a mixed-use district. This development includes new office, retail, and creative spaces, along with experiential venues, which will significantly impact the availability and types of corporate event spaces in the city.

San Francisco's Dogpatch district is emerging as a new hub for corporate events, offering industrial architecture and waterfront access as an alternative to traditional downtown venues. The redevelopment of Pier 70 is contributing to the area's transformation with new retail, food experiences, and immersive event spaces.